Pre-open-house multi-channel promotion

Effective open house marketing starts 7–10 days before the event and combines social, email, and direct mail to maximize reach. Every scheduled open house kicks off a coordinated pre-event push:

  • Social posts auto-publish at -7 days, -3 days, -1 day, day-of
  • Email blast to your buyer list segmented to the neighborhood and price range
  • SMS reminders at -24h and -1h to opted-in subscribers
  • Direct mail postcards to the surrounding 200 households (optional)
  • Search visibility — open house schema markup on the listing page for Google's open-house search

On-site digital sign-in

On-site lead capture is where most agents leak value. Lofty Front ships a digital sign-in flow that captures name, email, phone, and search criteria via a tablet or QR code — no paper sign-in sheets, no lost leads. The signed-in leads route directly into your CRM with the listing tagged as the source.

Post-event follow-up: automated

The fastest way to lose an open-house lead is to wait until Monday. Lofty Front automates the post-event sequence:

  • Within 60 minutes of sign-in: personalized thank-you email + matching listings
  • Day-after: SMS asking if they'd like to schedule a private showing
  • Day-3: long-form market update for the neighborhood
  • Week-1: dropped into the buyer nurture sequence if no engagement

Performance tracking

Every open house gets a post-event report — attendance, lead capture rate, source attribution (social vs email vs walk-in), and follow-up engagement. Compare open houses across listings to find what's working.