What's included in every Lofty Front plan
Every Lofty Front plan includes a complete email marketing engine — no separate tools or add-ons required:
- Drip nurture sequences — pre-built campaigns for buyers, sellers, past clients, dormant leads
- Listing alerts — new listings matching saved searches auto-sent to subscribers
- Weekly market updates — neighborhood-level market data sent automatically
- Holiday + birthday touch points — automated relationship-maintenance emails
- Closing campaigns — review requests, referral asks, anniversary check-ins
Smart Plan automation
Lofty Front uses Lofty's Smart Plans to automate every email campaign — each lead is automatically placed into the right nurture sequence based on their source, behavior, and stage. Hot leads get fast-cadence follow-up sequences; long-term prospects receive slower, relationship-focused content.
40+ email templates built to convert
Every Lofty Front account ships with a library of 40+ email templates built around real estate intent — buyer journey, seller journey, past client, sphere of influence, expired listing. All templates are AI-personalized with the lead's name, market, and saved searches.
97%+ inbox placement — deliverability built in
Lofty Front achieves 97%+ average inbox placement on Gmail and Outlook. During onboarding, Lofty Front configures SPF, DKIM, and DMARC for your sending domain, handles domain warmup for new accounts, and continuously monitors sender reputation — so your emails land in the inbox, not spam.