How it works

Your website should be your #1 source of leads. Here's how Lofty Front makes it one.

Most agent sites are online brochures. Lofty Front builds yours as a hyperlocal acquisition-and-conversion engine — designed, built, and optimized for you.

Start nowBook a demo
The process

From discovery to a ranking site in about three weeks.

A guided, concierge build. You stay focused on clients while the team defines, builds, and launches your engine.

01
Week 1

Define your market

We start with brand and market discovery — learning the neighborhoods you sell, who your buyers and sellers are, and what makes you the local expert.

  • Brand & market discovery
  • The neighborhoods you sell
  • Buyer & seller personas
  • Competitive positioning
02
Week 2

Build hyperlocal

The team builds a custom-designed site with a dedicated ranking page for every neighborhood — engineered for both Google and AI search from day one.

  • Custom design
  • A ranking page per neighborhood
  • SEO + schema markup
  • AI-search (AEO) optimization
03
Week 3 + ongoing

Launch & grow

We wire up MLS/IDX sync, lead capture, follow-up, and social automation, then go live — and the team keeps optimizing your engine month after month.

  • MLS / IDX sync
  • Lead capture + follow-up
  • Social automation
  • Continuous optimization
What you're getting

An acquisition & conversion engine — not a brochure.

Three jobs your site has to do — handled end to end by Lofty's professional service teams.

Acquisition

Get found first

Hyperlocal SEO and AI search visibility put you in front of buyers and sellers the moment they look for your neighborhoods.

  • Hyperlocal SEO per neighborhood
  • AI search (AEO) visibility
  • Schema + answer-style content
Conversion

Turn visits into deals

Lead capture is wired into every page, with automated follow-up and CRM wiring so no inquiry slips through the cracks.

  • Lead capture on every page
  • Automated follow-up
  • CRM wiring
Concierge

A team behind it

Designers, SEO specialists, and content engineers build and tune every stage — so you stay hands-off and focused on clients.

  • Designers
  • SEO specialists
  • Content engineers
Trusted by 4,000+ agents★★★★★4.9/5

"I was paying a designer, an SEO freelancer, and trying to post on Instagram between showings. Lofty Front replaced all of it."

Jen R.
Jen R.
Independent Agent

"Just hit 100 website leads this month. The team built me a site that actually closes."

Marcus T.
Marcus T.
Team Lead

Common questions about how Lofty Front works, answered straight.

If you'd rather talk it through with a human, our team is on email and phone seven days a week.

Talk to a Lofty Front specialist

15-minute walkthrough of your market, your goals, and what your site could look like.

Book a Demo
How long does it take?
About three weeks. Week 1 is brand and market discovery — your area, your audience, and the neighborhoods you want to win. Week 2 is the hyperlocal build: custom design and a ranking page for every neighborhood. Week 3 wires up MLS sync, lead capture, and automation before going live.
Do I need technical skills?
No. The Lofty Front team handles design, SEO setup, hyperlocal content, and ongoing optimization. You provide your brand and market preferences; we handle everything else. Most agents spend under an hour on initial setup, and you never have to touch the site after launch.
Does it integrate with my MLS?
Yes. Lofty Front connects to 500+ MLS boards across North America. New listings, status changes, and price updates auto-sync to your site — no manual upload, no copy-paste, no lag. Our team verifies your specific board during onboarding.
How does it rank on AI search like ChatGPT & Gemini?
Lofty Front pages combine schema.org structured data with clear, answer-style hyperlocal content that AI engines prefer to quote. The SEO team monitors citations across ChatGPT, Gemini, and Google's AI Overview, and continuously tunes content to stay in the answer set. That's what AEO (answer engine optimization) means in practice.
Get started

See what your market looks like on LoftyFront.

Start now or book a demo — and watch your website become your #1 source of leads.

Start nowBook a demo