What it automates
Front's AI social media automation covers the four post types every real estate agent should publish consistently — and most don't:
- New listing posts — every MLS listing auto-published the moment it goes live
- Status change posts — price drops, open house announcements, just-sold posts
- Market update posts — weekly neighborhood stats, AI-drafted and ready to publish
- Lifestyle content — restaurant features, school highlights, neighborhood guides that build audience trust
Platforms covered
Front posts to Instagram, Facebook, LinkedIn, and X (Twitter). YouTube and TikTok integrations are available for video content. Cross-posting handles platform-specific formatting automatically — hashtag count, aspect ratio, and character limits — so the same listing looks native on every channel.
AI-drafted copy
Lofty's Social Agent generates post captions tuned to each platform — punchier on X, fuller on LinkedIn, lifestyle-led on Instagram. The Social Agent learns your voice from your existing posts and stays on-brand without you writing a word.
Every draft is reviewable before posting if you want approval-in-the-loop. Or set it on auto-post and let the agent run completely hands-free.
Branded templates
Every visual post ships with your branding — colors, logo, and font. Front builds a custom template library during onboarding. New listings flow into those templates automatically, pulling in property photos, price, address, and beds/baths directly from your MLS data.