When SMS outperforms email
SMS outperforms email for speed-sensitive moments. Use it for:
- The lead just submitted a form — first-touch SMS gets 80%+ open rates within 5 minutes
- Open house reminders — day-of and 1-hour-prior
- Hot listing alerts — new matches for active buyers
- Price-reduction notifications — for saved properties
- Appointment confirmations and reminders
TCPA compliance, built in
Real estate SMS requires explicit written consent under the TCPA — no exceptions. Lofty Front handles it automatically: opt-in checkbox on every lead form, STOP keyword opt-out, unsubscribe logging, and quiet-hours enforcement all built into the platform.
AI-drafted SMS replies
Lofty's Sales Agent AI drafts your SMS replies within seconds — short, on-brand messages tuned to buyer vs. seller intent and lead temperature. Approve every draft manually, or set hot leads to auto-send.
SMS cadence that converts
The proven real estate SMS cadence — enough frequency to stay top-of-mind, not enough to damage trust:
- First-touch SMS within 5 minutes of inbound lead
- Follow-up SMS at 24 hours if no response
- Then back off — email-led nurture for 7+ days before next SMS
- Open house reminders at -24h and -1h
- Hot listing alerts as they happen (max 1 per day)