What is an IDX website?

An IDX (Internet Data Exchange) real estate website pulls live MLS listings directly into your domain. Buyers can search every active property in your market without leaving your site — and every search, save, and inquiry becomes a lead you own.

Without IDX, your website shows static photos and outdated listings. With IDX, your website becomes a real-time property portal that competes with Zillow and Realtor.com — except every lead is yours, not theirs.

How Lofty Front builds your IDX site

Lofty Front assigns a dedicated professional service team to design and build your IDX site from scratch — around your market, your brand, and the neighborhoods you sell in. You don't configure templates; a team of specialists does the work for you.

  • Designer studies your market and ships a custom homepage, color system, and layout.
  • SEO specialist builds hyperlocal landing pages for the neighborhoods you sell in.
  • Content engineer writes the schema-tagged, AI-search-ready copy.
  • Launch ops connect your MLS, wire up lead capture, and ship the site live in three weeks.

What every Lofty Front IDX site includes

Every Lofty Front build ships with the same foundation, regardless of design tier:

  • 500+ MLS integrations — listings, status changes, and price updates sync automatically
  • Custom design — no templates, no theme swaps; designed for your brand
  • Hyperlocal landing pages — one for every neighborhood you sell in
  • AI search optimization — content engineered for ChatGPT, Gemini, and Google's AI Overview
  • Lead capture on every page — forms tuned for conversion, routed to your CRM
  • 98/100 Lighthouse score — fast, accessible, mobile-perfect by default
  • Auto-posted listings — every new MLS listing pushes to Instagram, Facebook, LinkedIn

Why your IDX site is your most important marketing asset

Real estate marketing has shifted. Buyers find agents through search — Google, ChatGPT, and Gemini — before they ever look at an agent's profile on Zillow. The agents winning in 2026 own the search results in their market.

That means your IDX site can't just be a brochure. It has to rank for the searches buyers are actually making: "homes for sale in [your neighborhood]," "best Realtor in [your city]," "[zip code] real estate market."

Lofty Front is built around this reality. Every page ships with hyperlocal SEO and AEO infrastructure that most IDX builders treat as add-ons or don't offer at all.

"On my old IDX site I had one generic city page. On Lofty Front I have 42 hyperlocal pages, each ranking #1 or #2 for the neighborhood search. My organic traffic is up 340%." — Jen R., Independent Agent

Pricing

Lofty Front IDX websites start at $199/month on the Monthly plan. Annual and 2-year plans drop to $139/month and $109/month respectively, with a $499 design credit applied to your one-time design fee.

Design fees range from $499 (Launch tier) for solo agents getting started to $2,999 (Elite tier) for full brand + paid-media programs. See design package details →