What Lofty Front pipeline analytics tracks
Lofty Front tracks eight pipeline metrics that directly map to closed deals:
- Lead volume by source — organic, paid, referral, portal, direct mail
- Lead-to-appointment conversion — by source and by agent
- Appointment-to-listed conversion — sellers
- Showing-to-offer conversion — buyers
- Offer-to-closed conversion
- Time-in-stage at every step
- Source ROI — cost per closed deal by channel
- Per-agent performance — conversion rate, average time, ranking
Multi-touch source attribution
Lofty Front tracks every lead's full source chain — first-touch page, first-touch source, all subsequent touches, and the closed deal. When you ask "what's my best lead source," the answer reflects multi-touch attribution, not just last click — so you see which channels actually influence decisions, not just which one happened to be last.
Dashboards built for real estate teams
Out-of-the-box dashboards for the three main audiences:
- Individual agent: "My pipeline this week" with action items
- Team lead: team performance, source ROI, agent ranking
- Broker / owner: financial overview, GCI projection, agent productivity
Real-time performance alerts
Real-time alerts when patterns shift — a source's conversion rate drops, an agent's response time slows, a lead has been in-stage too long. The dashboard surfaces problems before they show up in closed-deal numbers.