Forms tuned to intent

Intent-tuned forms — matched to each page's listing, neighborhood, or market context — convert 3–5× more than a generic "contact us" form. Lofty Front deploys four form types across your site:

  • Hyperlocal page form — "Get listings in [neighborhood]" with neighborhood pre-filled
  • Listing detail form — "Schedule a showing" with listing pre-filled
  • Valuation form — "What's my home worth?" for seller intent on relevant pages
  • Generic catch-all — only on About / Contact pages, not the high-conversion pages

Save-search conversion

Save-search opt-in converts listings-page visitors at 8–15% — far above contact form submission rates. After 5 listing views, Lofty Front presents a soft paywall: visitors register for unlimited search access and receive automatic alerts for new listings that match their criteria.

Lofty Front customers typically see 8–15% of unique listing-search visitors convert to save-search subscribers.

Listing alerts

Once captured, buyer leads receive listing alerts matched to their saved search criteria. New listings, price changes, and back-on-market events trigger email and SMS notifications. Engagement rate on listing alerts is 35–50% — significantly higher than generic newsletters.

Behavioral triggers

Lofty Front tracks visitor behavior across the site and fires personalized CTAs at the right moment:

  • Returning visitor to the same listing 3×: "Want to see this in person?"
  • Spent 5+ minutes on a hyperlocal page: "Get a market report for [neighborhood]"
  • Visited valuation form but didn't submit: exit-intent overlay
  • Saved-search subscriber returns after 30 days: "Here's what's new in your search"