How listing automation works
Lofty Front syncs your MLS feed in near-real-time. When a new listing appears, the automation pipeline kicks off:
- MLS feed change detected within minutes of listing activation
- Property photos pulled, scaled, watermarked with your branding
- AI-drafted caption generated for each platform
- Posts published to Instagram, Facebook, LinkedIn, X with platform-specific formatting
- Lead inquiries from the post route back into your Lofty Front CRM
Your brand on every post
Every post uses templates built around your brand identity — your colors, logo placement, font, photo treatment. Lofty Front designs the template library during onboarding so every post is on-brand without manual design work.
Auto-post every status change
Lofty Front auto-posts each meaningful status change — not just new listings. Every trigger below is configurable:
- Price reduction — "Just reduced!" post with new price and refresh image
- Open house scheduled — open house posts with date/time/address
- Under contract — under contract announcement (optional, configurable)
- Sold — just-sold celebration post
The ROI agents actually see
Auto-posted listings produce two compounding wins. First, agents post more — typically 10× their previous social cadence. Second, posts produce inbound DMs and inquiries that route into the CRM. Most Lofty Front customers see new social-sourced leads within the first 30 days.