What GBP is
Google Business Profile (formerly Google My Business) is the listing that appears in the map-pack — the boxed results above organic search for city-level queries like "realtor in Austin".
For real estate agents, GBP is the single highest-leverage local-search asset. The agents who appear in the map-pack capture significantly more local search traffic than the agents who don't.
Why it matters for local search
A fully optimized GBP gets you into the map-pack — the listings Google shows above all organic results for local queries. That placement puts your name, reviews, and one-click contact button in front of high-intent searchers before they reach any website link.
An optimized GBP is the difference between being found and being invisible for high-intent local searches.
What Lofty Front handles on GBP
Lofty Front manages the complete GBP workflow — so you never have to log in:
- GBP claim and verification (including troubleshooting if Google flags the listing)
- Optimized business description with target keywords
- Service area definition tuned to your hyperlocal pages
- Photo and video upload, weekly fresh content
- Review request workflow integrated with closing follow-ups
- Review response management (we draft, you approve)
- Q&A section management with FAQ-style answers
- Monthly insight reports — calls, direction requests, website clicks
Review strategy that compounds
Reviews are one of GBP's strongest local ranking signals — and review recency matters as much as total count. Lofty Front ships a closing-day review request workflow — every closed client gets a personalized review request via email and SMS at the right moment.
Average Lofty Front customer goes from <30 reviews to 100+ within the first year, with a 4.8+ average rating.