What gets scored
Lofty's Sales Agent AI weighs five signals to score every inbound real estate lead within seconds of arrival — form fills, save-search subscribers, valuation requests, and listing inquiries:
- Source — referral > organic search > portal > paid social
- Behavior — listing views, time on site, return visits, save-search activity
- Intent signals — valuation requested, showing requested, financing inquiry
- CRM history — prior touches, previous opt-outs, past clients
- Lead quality — email validity, phone validity, location match
Auto-routing by score
Each lead's AI score triggers a different routing action. Stop spending equal time on every lead.
- Hot (top 15%) — immediate SMS + email + agent notification
- Warm (next 35%) — faster nurture cadence
- Cold (remainder) — long-term drip
Most Lofty Front customers see 60–70% of their closed deals come from the top 25% of scored leads. The AI surfaces them within seconds.
Hand-off to human
When a lead's score crosses the hot threshold (or a high-intent signal fires like "requested showing"), the system pages the human agent immediately — all within 60 seconds:
- SMS notification to the agent
- Dashboard flag
- Calendar slot suggestion
Continuous re-scoring
The Sales Agent re-scores every contact based on ongoing behavior — a 6-month-old cold lead who suddenly views 3 listings in a day jumps to hot automatically and re-enters the priority queue. Scoring isn't a one-time event.