How is Lofty Front different from BoomTown?

BoomTown is a premium CRM and paid lead generation platform built for large real estate teams, typically priced $1,000-$3,000+/month with custom contracts. Lofty Front is a website-first platform focused on hyperlocal SEO and AI search optimization, starting at $199/month. BoomTown generates leads through paid ads they manage; Lofty Front generates them organically through your hyperlocal pages and AI citations.

How does Lofty Front pricing compare to BoomTown?

Dramatically lower. Lofty Front runs $199 monthly, $139/mo yearly, or $109/mo on a 2-year plan. BoomTown public pricing starts around $1,000/month and commonly runs $1,500-$3,000+/month with required ad spend on top. Most agents who switch save 70-90% on monthly software cost.

Will I lose BoomTown's paid lead pipeline if I switch?

You stop paying BoomTown to send you leads, yes. But Lofty Front customers typically replace paid leads with organic ones from hyperlocal landing pages within 90-120 days. We model the lead-replacement timeline as part of the migration assessment so you don't see a dip.

How long does it take to migrate from BoomTown to Lofty Front?

Three weeks for the website portion. CRM data and historical leads export in parallel. We coordinate with your BoomTown contract end so you don't double-pay.

Comparison · Lofty Front vs BoomTown

BoomTown is built for big teams.
Lofty Front is built for your business.

Q: Is Lofty Front appropriate for a large team or just solo agents?

Both. Solo agents get the biggest cost savings vs BoomTown. Mid-size teams (5-20 agents) typically run Lofty Front for websites + Lofty CRM for team management at a fraction of BoomTown's price. Very large brokerages should still consider BoomTown's enterprise tier or talk to us about volume pricing.

BoomTown is premium real estate tech for large brokerages — heavy CRM, paid lead programs, custom contracts at $1,500–$3,000+/month. Lofty Front is the website-first alternative: hyperlocal SEO, AI search optimization, organic lead generation, starting at $109/mo on a 2-year plan. If you're a solo agent or small team paying BoomTown enterprise prices, this comparison is for you.

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70–90%

Avg. monthly savings vs BoomTown

3wks

Avg. migration · same domain

$499

Design credit on multi-year

100+

Top users hit 100+ organic leads/mo

— Why agents switch —

Three reasons agents leave BoomTown.

From conversations with agents who've stepped off the BoomTown ladder.

Custom pricing keeps climbing.

BoomTown contracts renegotiate annually. The next quote is almost always higher than the last. Agents lose track of what they're actually paying for and start asking whether the math still works.

"My BoomTown bill went from $1,200 to $1,800 in two years. The features didn't get $600 better."

You're renting your lead pipeline.

BoomTown's lead model is paid acquisition managed by them. When you stop paying, the leads stop. Lofty Front customers build organic lead engines through hyperlocal pages — leads keep coming even if you pause ads.

"BoomTown leads cost me $90 each. I'd rather own the source."

The website is an afterthought.

BoomTown sells you the CRM and lead program. The website is configurable but not concierge-built. Most BoomTown sites look interchangeable. Lofty Front leads with the site — custom-designed, hyperlocal at the neighborhood level.

"BoomTown's website looked like a 2018 template. I needed something I'd be proud to show."

— Side-by-side —

Feature-by-feature, no spin.

Where BoomTown wins, where Lofty Front wins, and where the math really shifts.

	BoomTownPremium broker platform	Lofty FrontWebsite-led · one team
Concierge-built website	Template-led	Designed for you
Hyperlocal landing pages	Limited	40+ per site avg
AI search optimization (AEO)	—	Continuous
Heavy CRM with team workflows	Robust	Via Lofty CRM
Paid lead generation managed by platform	Core offer	Not the model
Organic lead engine via SEO	Minimal	Primary engine
MLS sync (500+ boards)	Yes	Yes
Auto-posted listings	Via add-ons	Included
SEO managed by team	Self-managed	Concierge
Pricing transparency	Custom quotes	Public pricing
Setup / time to launch	4-12 weeks	~3 weeks
Multi-year discount	Annual only	Save 30-45%
Starting price	~$1,000-$3,000+/mo	$199/mo · $109/mo on 2-year
Multi-year design credit	Not applicable	$499 credit

BoomTown pricing varies significantly by team size and configuration; quoted ranges reflect publicly reported customer experiences. BoomTown is a registered trademark of Inside Real Estate.

"BoomTown was $1,800/month plus ad spend. I switched to Lofty Front on a 2-year plan and now pay $109/month — and my organic leads are higher than my BoomTown paid leads ever were."

Marcus T.

Team Lead · 4 years on BoomTown

-94%

Monthly software cost

100+

Organic leads/mo

3 wks

Total migration time

— What switching looks like —

Migration timeline · 3 weeks.

Same domain. Lead history exported. We model the lead replacement curve so you don't lose pipeline.

Week 1

Discovery + lead audit

Brand kickoff, audit BoomTown lead history, scope CRM data migration, model organic lead replacement timeline.

Week 2

Build + data export

Hyperlocal pages built, MLS integration verified, BoomTown contacts exported to Lofty CRM.

Week 3

Launch + cutover

DNS cuts over, 301 redirects, social automation activated, BoomTown subscription cancelled (timed to contract end).

Day 30+

Organic ramp

SEO publishing continues, AI citation tracking, lead pipeline ramps as new hyperlocal pages start ranking.

Switching now

Free migration assessment + $499 design credit.

We'll audit your BoomTown setup, model the lead replacement curve, scope the migration, and apply a $499 design credit to your 1-year or 2-year plan. 15-minute assessment. No commitment.

Get the Free Assessment

— Common questions —

About switching from BoomTown.

Most answers come back within 24 hours if your question isn't here.

Won't my leads dry up if I stop paying BoomTown for them? +

Paid BoomTown leads stop when you stop paying. Organic leads from Lofty Front build over 60–120 days as your hyperlocal pages start ranking. Most agents see a small dip in months 1-2, then a sustained lift starting month 3 — and the leads keep coming whether you pause anything or not. We model this curve specifically for your market during the assessment.

What about my BoomTown CRM data and lead history? +

We export all contacts, lead history, and pipeline data from BoomTown into Lofty CRM during the migration. No data is lost. Lead routing rules and automation triggers are recreated in Lofty (not all rules translate one-to-one, but equivalents are mapped during week 1).

Can I do this without a multi-year Lofty contract? +

Yes — Lofty Front is available on monthly billing ($199/mo) with no commitment. Most agents choose the 2-year plan because it's $109/mo and includes the $499 design credit, but monthly is fully supported.

Is Lofty Front appropriate for a large team or just solo agents? +

Solo agents get the biggest savings. Mid-size teams (5-20 agents) typically run Lofty Front + Lofty CRM and still save 50-70% vs BoomTown. Very large brokerages (50+ agents) should evaluate Lofty Front for agent websites and consider Lofty's enterprise CRM tier for team management.

Will I lose my Google rankings? +

No. Domain preserved, 301 redirects on every URL, Search Console monitoring for 30 days post-launch. Most agents see rankings improve because Lofty Front's 98/100 Lighthouse score and hyperlocal content outperform the BoomTown baseline.

How does Lofty Front pricing actually compare? +

Lofty Front: $199 monthly, $139/mo yearly (save 30%), or $109/mo on 2-year (save 45%), plus a $499 design credit on multi-year. BoomTown publicly reported pricing runs ~$1,000-$3,000+/month depending on tier and team size, often with required ad spend on top.

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