How is Lofty Front different from kvCORE?

kvCORE is a broker-focused all-in-one platform with heavy CRM features and pay-per-lead programs. Lofty Front is a website-first IDX platform with hyperlocal landing pages, AI search optimization for ChatGPT and Gemini, and a managed service team. Solo agents and small teams often find kvCORE bloated; Lofty Front gives them the website and lead capture without the broker-scale complexity.

How does Lofty Front pricing compare to kvCORE?

Lofty Front pricing is dramatically simpler. Monthly $199, Yearly $139/mo, 2-Year $109/mo, with $499 design credit on multi-year plans. kvCORE pricing ranges from approximately $500 to $1,500+ per month depending on tier and add-ons, often with annual contracts and per-seat charges.

Can I keep using a CRM after switching from kvCORE?

Yes. Lofty Front includes basic lead capture and follow-up in the base plan. For full CRM capabilities, agents typically add Lofty CRM (the parent platform) which is more cost-effective than kvCORE's CRM tier.

What happens to my kvCORE leads when I switch?

We export all your kvCORE contacts, lead history, and pipeline data into Lofty CRM. No data is lost. Custom fields and routing rules can be replicated or improved during migration.

How long does it take to migrate from kvCORE to Lofty Front?

Three weeks for the website migration. Data export and CRM transition typically run in parallel. We coordinate the timeline with your existing kvCORE contract so you don't double-pay.

// Comparison Lofty Front vs kvCORE · the website-led alternative

kvCORE too much? Lofty Front is the website-led alternative.

kvCORE is built broker-first with heavy CRM, pay-per-lead, and broker controls. Lofty Front is built website-first — hyperlocal landing pages, AI search optimization, and one professional service team. If you're a solo agent or small team paying kvCORE prices for features you don't use, this comparison is for you.

Get a Free Migration Assessment See the full comparison

$300+

Avg. monthly savings vs kvCORE

3wks

Avg. migration · same domain

$499

Design credit on multi-year

98/100

Avg Lighthouse score

— Why agents switch —

Three reasons agents leave kvCORE.

Most common stories from 250+ migrated kvCORE customers.

You're paying for what you don't use.

kvCORE bundles a website with broker dashboards, transaction management, smart numbers, behavioral automation, and 50 other modules. Most solo agents use 10–15% of the platform but pay full freight.

"I pay kvCORE $700/month for a website I could build better on Lofty Front for $109."

The website is the weak point.

kvCORE leads with the CRM. The website is configurable but template-bound. Lofty Front leads with the website — concierge-designed, hyperlocal at the neighborhood level, AI-search optimized from the ground up.

"kvCORE has every CRM feature. The actual website ranks for nothing."

Pay-per-lead model is a treadmill.

kvCORE pushes paid lead programs as the answer. Lofty Front customers generate organic leads from their hyperlocal pages — predictable, owned, repeatable. The treadmill stops.

"I was buying kvCORE leads at $80 each. My Lofty Front site delivers 100+ organic leads/month."

— Side-by-side —

Feature-by-feature, no spin.

kvCORE wins on broker tools. Lofty Front wins on website + SEO + simplicity. Here's the honest breakdown.

	kvCOREBroker-focused all-in-one	Lofty FrontWebsite-led · one team
Concierge-built website	Template configurator	Designed for you
Hyperlocal landing pages	City-level	40+ per site avg
AI search optimization (AEO)	—	Continuous
Built-in CRM	Heavy CRM	Via Lofty CRM
MLS sync (500+ boards)	Yes	Yes
Auto-posted listings	Via add-on	Native, included
Broker dashboards / team mgmt	Robust	Lofty CRM tier
Transaction management	Yes	Out of scope
SEO managed by team	Self-managed	Concierge
Setup / time to launch	2-6 weeks	~3 weeks
Annual / multi-year discount	Annual only	Save 30-45%
Built for solo / small team	Bigger overhead	Yes
Starting price	~$500-$1,500/mo	$199/mo · $109/mo on 2-year
Multi-year design credit	Not applicable	$499 credit

kvCORE pricing reflects publicly reported customer rates as of 2025; actual quotes vary by team size and tier. kvCORE is a registered trademark of Inside Real Estate.

"I was paying kvCORE $800/month for features my solo practice never used. Switched to Lofty Front, dropped the bill to $109/mo on 2-year, and my organic leads doubled. I should have done this two years ago."

Rachel D.

Solo Agent · 3 years on kvCORE

-86%

Monthly software cost

2×

Inbound organic leads

3 wks

Total migration time

— What switching looks like —

Migration timeline · 3 weeks.

Same domain. Same brand. CRM data exports cleanly into Lofty.

Week 1

Discovery + audit

Brand kickoff, audit your kvCORE setup, scope which CRM data needs to migrate.

Week 2

Build + data export

Hyperlocal pages built, MLS verified, kvCORE contacts and pipelines exported into Lofty CRM.

Week 3

Launch + cutover

DNS cuts over, 301 redirects, social automation activated, kvCORE subscription terminated.

Day 30+

Ongoing tuning

SEO publishes new pages, AI citation tracking, monthly performance review.

// Switching now

Free migration assessment + $499 design credit.

We'll audit your kvCORE setup, scope your migration including CRM data, and apply a $499 design credit to your 1-year or 2-year plan. 15-minute assessment. No commitment.

Get the Free Assessment

— Common questions —

About switching from kvCORE.

Most answers come back within 24 hours if your question isn't here.

Won't I lose CRM functionality if I drop kvCORE? +

No — most agents move their CRM to Lofty CRM (the parent platform Lofty Front is built on). Lofty CRM has the lead management, automation, and team features kvCORE has, at a more proportional price for solo/small-team practices. We can migrate your contacts, pipelines, and automations as part of the transition.

What if I'm on a multi-year kvCORE contract? +

We coordinate the Lofty Front build to your kvCORE contract end date. The 3-week migration can start whenever; we hold launch until your kvCORE term ends so you don't double-pay. Some agents accelerate anyway because monthly savings cover the overlap.

Will I lose my Google rankings? +

No. We preserve your domain, set up 301 redirects for every URL, and monitor Search Console for the first 30 days post-launch. Most agents see rankings improve because Lofty Front's site performance (98/100) and hyperlocal content outperform the kvCORE baseline.

What about kvCORE smart numbers and behavioral automation? +

Smart numbers can transfer with most carriers. Behavioral automation rules don't migrate one-to-one (different system), but Lofty CRM replicates equivalent triggers — we walk through this in your migration assessment so you know exactly what carries over.

Is Lofty Front appropriate for a team or only solo agents? +

Both. Solo agents get the most monthly savings vs kvCORE. Small teams (2-10 agents) typically move to Lofty Front + Lofty CRM and still save 30-50%. Large brokerages should talk to us about volume pricing — kvCORE may still be the right call at significant scale.

How much does Lofty Front actually cost vs kvCORE? +

Lofty Front: $199 monthly, $139/mo yearly (save 30%), or $109/mo on 2-year (save 45%) plus a $499 design credit. kvCORE publicly reported pricing ranges from ~$500 to $1,500+/month depending on tier and team size, often with annual commitments and add-on per-seat charges.

Start Your Free Migration Assessment

Start Now Book a Demo