Lofty Front vs AgentFire
Two real estate website platforms. Two different approaches to growth. Compare how each handles local visibility, IDX search, lead capture, and what happens after a visitor becomes a lead.
You pay per feature.
Live in about 3 weeks
We include them all.
Design model
AgentFireDesign tiers are paid on top of the plan.
Lofty FrontCustom editorial design support included in your plan.
Local visibility
AgentFireLocal SEO services are available, including paid setup and GBP optimization add-ons.
Lofty FrontBuilt around neighborhood-level pages and local discovery.
Property search
AgentFireBuilt-in IDX is included; MLS pass-through fees may apply.
Lofty FrontIncluded, with broad MLS coverage built for property discovery.
Service model
AgentFirePlatform modules, including the interactive map, are configured by the agent.
Lofty FrontConcierge-built and managed for you, interactive map included.
CRM & follow-up
AgentFireIntegrates with popular CRMs and lead platforms, including Lofty and Follow Up Boss.
Lofty FrontNative integration with Lofty's AI-powered real estate CRM, available as an upgrade, for qualification, nurture, routing, and follow-up.
Last reviewed: August 2026. Competitor features, services, and pricing are based on publicly available information and may change. Contact the provider directly for the latest details.
— Why Lofty Front —
Everything bundled in. No add-ons. No surprises.
One price, everything in
Design support, hyperlocal pages, AEO, and the interactive map are all in your plan, with native Lofty CRM available as an upgrade. No tier upgrades, no plugin licenses, no add-on invoices to reconcile.
Lofty CRM, natively connected
AgentFire integrates with popular CRMs, including Lofty and Follow Up Boss. With Lofty Front that path is native: website leads land straight in Lofty’s AI-powered real estate CRM, available as an upgrade — the same system 70,000+ top agents run their pipeline on — with qualification, nurture, and routing already wired.
Ready for AI search
Buyers are shifting from Google to ChatGPT and Gemini. Your site shows up when prospects ask AI for the best Realtor — schema, structured content, answer-ready copy, all built in.
Live in about 3 weeks
One team, one timeline. Not a long stitch-up of plugins, modules, and design tiers — most Lofty Front sites launch in about three weeks.
— Migration —
Live in about 3 weeks.
Four steps. About three weeks. Same domain, no SEO loss.
01
We gather
Brand kickoff — listings, photos, service areas, brand direction.
02
We build
Designer ships your site, with a landing page per service area.
03
We rank
Schema, hyperlocal tuning, AEO-friendly content. Blog live at launch.
04
You approve
Final review with you. We launch. You start closing.
Pricing
Built to rank, attract, and close. Save more the longer you commit.
Monthly
Standard design fee
$199/mo
Flexibility when you need it
- 98/100 Lighthouse performance score
- Neighborhood & city landing pages
- AI listing posts & market update copy
- Phone scripts, email drips & direct mail
- Cancel anytime
Most Popular
Yearly
Standard design fee
$139/mo
$1,668 billed yearly · save 30%
- Everything in Monthly
- Save $720 per year
- Priority support
- Quarterly strategy reviews
2-Year
Standard design fee
$109/mo
$2,616 billed every 2 years · save 45%
- Everything in Yearly
- Best price — save $2,160 vs monthly
- Quarterly strategy reviews
We design. We build. We rank.
You close more deals.
You close more deals.
Choose Lofty Front if your priority is turning local visibility into a connected lead-conversion engine — not just launching a real estate website.
Editorial designHyperlocal everywhereSEO + AEO readyLofty CRM integrationLive in about 3 weeks
See how Lofty Front can grow your local pipeline